Empowering Strategic Change:
Data and Dashboards fuel UK Business Banking transformation
Investment in Banking Sector
£250m
Optimised Marketing
30%
Reduction in cost driven through Attribution modelling
the challenge
Following financial support during the 2009 crisis, a major UK bank was obligated to reduce its market share in UK business banking to foster competition.
This required designing an incentivised switching scheme to encourage business customers to move to competitor banks, which posed significant data, communication, and performance tracking challenges.
data services
the solution
Dufrain developed a dedicated data mart to support targeted marketing strategies, customer segmentation and analysis.
The team enabled campaign optimisation through attribution modelling, segmentation analysis, and A/B testing.
Automated Tableau dashboards were created to provide clear visibility of performance, supporting executive reporting and real-time tracking of switching targets.
the outcome
Dufrain’s solution enabled over 70,000 businesses to switch banking providers.
This success helped the client meet regulatory requirements, control costs of delivery, restore market competitiveness, and demonstrate clear progress and transparency to both stakeholders and the regulator.
Talent as a Service is at the heart of how we work.
Great outcomes don’t just come from platforms, they come from people.
Our certified experts bring the real-world experience, technical excellence and delivery mindset needed to make data and AI work for your business. Backed by proven credentials and a high-performing community, our people and their skills and imagination are your unfair advantage!
All set to make your data AI-ready?
In one conversation, we’ll explore your challenges, share ideas, and leave you with clear next steps – questions to spark internal discussions and practical ways to progress your data and AI journey with confidence.
Let’s talk
Victoria Whittaker
Head of Business Development