Revolutionising data strategy and market insight at SRL Traffic Systems

Through an introduction via SRL’s relationship with Softcat, Dufrain stood out as the ideal partner, offering more than just a one-off project. Instead, Dufrain committed to understanding SRL’s unique challenges and helping them evolve over time.

This has led to a relationship central to SRL’s data strategy, involving managed services and new project deliveries.

Dufrain’s collaborative approach has been instrumental in helping SRL shape business cases, explore data-driven insights, and develop sophisticated data dashboards.

The partnership has moved SRL from fragmented, siloed reporting to a scalable, secure data framework built on Azure technologies, ensuring their data needs are met now and can grow with future demands.

One of the most impactful outcomes of this partnership was SRL’s ability to leverage the Street Manager platform. By integrating this external data, SRL could analyse market share and regional performance, providing new clarity and insights that simply weren’t available before.

These insights have transformed decision-making across the business, enabling strategies based on data rather than gut instinct. From optimising asset utilisation to justifying new product development with data-backed projections, SRL is now making informed, strategic decisions that are helping them stay ahead in the market.

Managers across the organisation have gained newfound autonomy and confidence to make decisions, supported by enhanced reporting that holds teams accountable and improves overall performance.

This partnership has provided SRL with a robust understanding of the market, preventing knee-jerk reactions and promoting long-term strategic planning.