Compliance with Impact:
Rebuilding trust and revenue through insight
the challenge
A financial services client halted the majority of their customer marketing due to multiple versions of preferences being held at customer level across multiple systems. This severely limited their ability to engage customers and generate revenue.
The client required a PECR & GDPR compliant, data-driven solution to remediate existing preferences and restore marketing capabilities without breaching regulatory requirements.
data services
the solution
Dufrain developed a single view of the customer marketing preferences to identify and segment affected cohorts. This enabled the strategic remediation of consent preferences, prioritising customers to align with complementary initiatives and capture new gold-standard permissions.
A comprehensive reporting suite was created in Tableau to monitor objectives, track key results, and flag unexpected behaviours requiring intervention.
the outcome
Dufrain standardised and rectified millions of customer records to provide the client with a singular, clear view of customer marketing preferences. This unlocked 4.5 million customers who could then be marketed to compliantly.
As a result, it is forecast that the client will realise tens of millions of pounds worth of additional revenue annually through sales of additional products and services while meeting regulatory requirements.
All set to make your data AI-ready?
In one conversation, we’ll explore your challenges, share ideas, and leave you with clear next steps – questions to spark internal discussions and practical ways to progress your data and AI journey with confidence.
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Victoria Whittaker
Head of Business Development