Cutting Costs, Not Communication:
£5 Million Saved Through Data Insights
the challenge
A top four financial services client facing a wider cost-reduction initiative sought to cut a £60 million annual print, mail, and logistics bill.
They needed to identify customer behaviours and cost-saving opportunities while managing the operational complexity of shifting from paper to digital communications without disrupting customer experience.
data services
the solution
Dufrain analysed customer data to identify digitally active users still receiving paper statements, encouraging a switch to digital.
We also modelled consolidation scenarios for remaining paper users, such as combining statements and letters or reducing frequency, to cut costs.
Dufrain delivered a Tableau report to visualise paper consumption forecasts, 12-month production trends and the impacts of project initiatives.
the outcome
Our insights enabled £5 million in immediate annual savings, with a further £3 million projected following infrastructure upgrades.
Dufrain’s analysis provided actionable intelligence and strategic direction that significantly reduced operational costs and improved customer communications efficiency.
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Victoria Whittaker
Head of Business Development