Enabling a 360° customer view with a scalable cloud data warehouse
the challenge
Aerial Direct, a fast-growing telecoms provider and O2’s largest Direct Business Partner, needed a robust, cloud-first data platform to support its growth strategy.
Key challenges included:
- Data captured across disparate systems with no unified customer view
- Reporting processes were manual, inefficient, and inconsistent
- No clear governance framework in place across the Power Platform
- A need to modernise Azure infrastructure while adhering to compliance
The business required a trusted partner to design and build a scalable solution that would not only solve current inefficiencies, but also enable smarter decision-making and future growth.
data services
Data Integration, Engineering, Governance, Warehousing, BI
the solution
Dufrain partnered with Aerial Direct to co-create a solution centred on performance, governance, and scalability. Our team designed the Azure estate with best-practice architecture and delivered a scalable, serverless Azure SQL data warehouse.
Using Azure Data Factory, we built a meaningful data model and reinforced cloud governance through Azure policy initiatives, while also showcasing Azure Purview to enhance data governance visibility.
To ensure clarity and continuity, documentation was provided at every stage of the project, and we embedded a collaborative, agile working style to support Aerial Direct’s evolving needs. The result was a modern data platform fully aligned with their strategic vision.
the outcome
- Fully scalable and secure data warehouse implemented
- High-quality documentation across all data sources and ETL processes
- Seamless integration with Power BI and Power Platform tools
- A single customer view across the full sales journey
- Operational efficiencies unlocked through automation
- Ongoing managed service supports controlled change and cloud evolution
Talent as a Service is at the heart of how we work.
Great outcomes don’t just come from platforms, they come from people.
Our certified experts bring the real-world experience, technical excellence and delivery mindset needed to make data and AI work for your business. Backed by proven credentials and a high-performing community, our people and their skills and imagination are your unfair advantage!
All set to make your data AI-ready?
In one conversation, we’ll explore your challenges, share ideas, and leave you with clear next steps – questions to spark internal discussions and practical ways to progress your data and AI journey with confidence.
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