We are data pioneers, relentlessly pursuing advantage for our clients.
Built on purpose, driven by results and client advantage.
Founded on the belief that data should be accessible, valuable, and usable, we build the strong foundations, services, and products organisations need to thrive in the age of AI.
From engineering and migration to business intelligence and advanced analytics, we combine expertise with leading technology partners to deliver measurable results. With speed, security, and responsibility at the core, we transform complex data into practical solutions that power growth and innovation.
What makes us different
Everything we do is built around the outcomes that matter to you. Your goals, your regulation, your reality.
We help you reduce risk, uncover insights and accelerate delivery without compromising trust, governance or clarity. Because success isn’t about activity, it’s about outcomes that move your business forward.
From strategy to execution, we make it count.
From Tier 1 banks to fast-growth fintechs and large-scale retailers, we’ve solved complex challenges and delivered real change. Our expertise spans data foundations, services and products – ensuring every AI ambition is built on robust, reliable capability.
And because we’ve done it before, we know how to do it right.
We never stop learning. We challenge, think differently, and push the boundaries of what’s possible.
As data pioneers, we’re constantly learning, evolving and building a community that shares the latest thinking. That means you’re not just getting expertise, you’re getting a partner committed to better ways of delivering value, every step of the way.
We exist to do consultancy differently – bold, outcome-focused, and always moving forward. From day one, our mission has been clear: help businesses escape the weight of legacy and unlock the clarity, confidence, and advantage data and AI can bring.
Even our name reflects this mindset. Inspired by The Shawshank Redemption and its mantra get busy living, Dufrain was founded on the belief that businesses shouldn’t stand still.
That spirit drives everything we do, from transforming complex data estates to building a culture people want to be part of.
Always moving forward.
We’ve been recognised as a Scale-Up of the Year, Best Companies, Highly Commended Data Consultancy, and finalist for Data Partnership of the Year, but recognition is never the goal.
Our focus is progress: helping clients, partners, and our people move forward with purpose. We invest in talent, sharpen our tools, and learn from every challenge. Built on the belief that data, and people, can do more, we deliver continuous improvement that creates lasting impact for everyone who works with us.
We're known for achieving great results
Meet the leadership team
Joseph George
Chief Executive Officer
Joseph points the business in the right direction, trying to keep us out of obstacles and makes sure our brilliant team has the space and support to do the really clever stuff.
Family & friends, chasing new places, new music & new food, cheering on sports esp. football and F1, and always meeting & learning from brilliant people – if it’s fast, interesting, or fascinating, he’s in!
Alex Meakin
Chief Financial Officer
Alex is the finance leader shaping Dufrain’s growth, blending financial, legal and data insight to deliver strategic, sustainable performance.
Alex is the finance leader shaping Dufrain’s growth, blending financial, legal and data insight to deliver strategic, sustainable performance.
Cerys Johnson
Chief Operating Officer
Cerys heads up the Consulting teams and the People and Culture teams, ensuring we have the most talented team driving value and trusted outcomes across every Dufrain client engagement.
Cerys is mum to three children, two German Shepherds, and a chicken called Mi-shell Obama. When she’s not tending her allotment, she’s walking her dogs, practicing yoga, or easing back into running with couch to 5k.
Dan Telling
Chief Growth Officer
Dan leads all things growth. Focused on demand gen, conversion, propositions, partnerships and consulting strategy. 20 years experience in consulting and data.
Outside of work Dan is a retired musician, failing mountain biker and sail crew and mildly successful parent.
Isobel Daley
Head of AI
Isobel leads AI at Dufrain, helping clients implement responsible, scalable AI solutions that deliver measurable value.
Outside of work, I love spending time with my young family, exploring the outdoors, and taking long walks with my dog. Recently, I’ve embraced the art of sourdough baking
Lalith Korae
Head of Data Foundations
Lalith leads a team of experts in building scalable data platforms that leverage the latest technologies to deliver clean, trusted, and high-quality data ready for AI use cases and analytics, driving measurable business value.
Outside work, Lalith loves to travel and aim to cover as many countries as possible in his lifetime!
Bal Lola
Head of Delivery Excellence
Bal oversees Delivery collaborating with clients and internal teams to ensure we deliver excellence, innovation and value.
Outside of work Bal, finds joy in most things, especially travel, food, and lifting heavy things!
Helen Murphy
Head of Marketing
Helen leads the demand generation team, driving business growth through brand impact, reputation, and strategic initiatives.
Outside of work, Helen loves time with her two spirited kiddies. Inspired by time in Japan, she loves watching her new cherry blossom tree bloom! Also loves body combat, a rose martini & a good gig.
Andrew McCaffery
Head of People
Andrew leads strategic people deliverables and is responsible for ensuring Talent Acquisition, L&D and People Operations support our scale.
Outside of work, Andrew is a keen supporter of rugby union; he enjoys travelling and gaming, and loves watching his kids grow up – sometimes a little too quickly!
Jen Hamilton
Head of People Experience
Jen leads all things People Experience – fostering a thriving, inclusive, purpose driven culture that champions our values.
Outside of work, Jen loves spending time with her husband and stepchildren. Living life in the countryside riding horses, walking her three dogs and painting.
Fiona Campbell
Head of Finance & Operations
Fiona heads our Finance and Operations team partnering with leads across the business to support growth, efficiency and operational excellence.
Fiona is a long suffering SRU season ticket holder and enjoys exploring new places, managing to combine the 2 on occasion. At weekends will be found exploring Edinburgh’s walks borrowing the family dog Benji.
How we work together
Our people shape Dufrain and we make sure they have the freedom, trust and tools to do it.
If you share our values, your future in data and AI could start here
Here’s a snapshot of the breadth and impact of our work
Real clients. Real results.
Explore our case studies to see how we’ve delivered strategies and solutions across industries – tackling challenges, enabling transformation, and proving what’s possible when it’s data by design.
Data Strategy & Platform: Developed a single golden source of truth and enabled a platform lending programme generating billions in revenue.
Data Platform Modernisation & Engineering: Delivered a unified data lake, boosting processing speed, enabling self-serve reporting, and empowering a lean team to scale growth.
Data Warehousing: Enabled migration of £69bn assets to new systems, improving warehouse visibility, reporting depth, and performance while supporting faster, insight-driven decision-making.
Your Questions, Answered.
Find quick answers to common questions about our data solutions – how we build, scale, and support your pipelines to power smarter business decisions.
Why choose Dufrain over other consultancies?
We combine bold delivery with deep data, AI and industry credibility working with market-leading clients, in your systems, delivering real outcomes on real platforms. With us its not just a consultancy, it’s a community.
What kind of customers do you work with?
From global banks, insurers, and retailers to hospitality, tourism and public bodies, we bring vertical experience and agile approaches to every sector.
Are you tied to one cloud or vendor?
No, we invest in our partners such as Microsoft and Databricks, immerse ourselves across clouds to help our clients get the best from our teams – we adapt to your existing stack and architecture, whether that means AWS, Azure, Fabric, Databricks or hybrid environments.
At Dufrain, we are:
data
pioneers
relentlessly
pursuing
client
advantage
All set to make your data AI-ready?
In one conversation, we’ll explore your challenges, share ideas, and leave you with clear next steps – questions to spark internal discussions and practical ways to progress your data and AI journey with confidence.
Let’s talk
Victoria Whittaker
Head of Business Development
Meet the leadership team
Joseph George
Alex Meakin
Cerys Johnson
Dan Telling
Isobel Daley
Lalith Korae
Bal Lola
Helen Murphy
Andrew McCaffery
Jen Hamilton
