INSIGHT | CUSTOMER ANALYTICS | VALUE MANAGEMENT


Customer analytics is understanding and enhancing the customer relationship and experience through the use of insights delivered from data. We help to deepen the customer-to-business relationship through identifying insights from data and using these to drive either data-driven strategic business decisions or timely customer actions, which lead to increased customer satisfaction, retention and sales growth.

Our service offerings follow the data lifecycle and maturity of the organisation, allowing a successful route to supporting the creation of data-driven organisations.

 Our customer analytics framework offers the following services to help create value for both your customer and your business: 

Contact us today to understand how we can support you and your customers through your data and analytics transformation.







Core Services

CUSTOMER INSIGHT

CUSTOMER INSIGHT

  • Single Customer View
  • Customer analysis and profiling 
  • Self-service customer data visualisation
ENTERPRISE INSIGHT

ENTERPRISE INSIGHT

  • Multi-dimensional segmentations
  • Exploratory analysis
  • Demonstrations and proofs of concept
MARKETING INSIGHT

MARKETING INSIGHT

  • Social media sentiment analysis
  • Influencers and network analysis
  • Data augmentation and insights (external data) 
CUSTOMER EXPERIENCE

CUSTOMER EXPERIENCE

  • Text mining and root cause analysis 
  • Operational demand forecasting
  • Customer experience modelling
VALUE INSIGHT

VALUE INSIGHT

  • Propensity and Predictive modelling
  • Customer current and lifetime value optimisation 
  • Margin analysis and pricing optimisation
CUSTOMER VALUE MANAGEMENT

CUSTOMER VALUE MANAGEMENT

  • Value and propensity campaign optimisation
  • Campaign effectiveness
  • Next best action campaigns and delivery








WORKING WITH LEADING TECHNOLOGIES